coffee chronicles

A Lifetime of Learning, and Still Learning

Through the years, we have picked up a thing or two about roasting beans. The thing is, we always seem to keep learning cool and interesting tidbits about the coffee world. Feel free to peruse the section below…who knows maybe you will come across something new to you also.

Java Master Roasting is Clean

Java Master Roasting is Clean

Java Master is pleased to provide you with our recent analysis and findings, both from our internal technical team and third party testing, related to Java Master Coffee Roaster emissions. We have reviewed the following (3) major areas of effluent concern, as natural bi-products derived from the “cooking” process.

Fluid Bed Air Roasting: The Modern Way to Roast

Fluid Bed Air Roasting: The Modern Way to Roast

Air roasting also called fluid bed roasting, is the modern method of roasting coffee. Public Good does a great job highlighting the benefits of air roasting compared to the traditional drum roasting method. Air roasting is faster, better for the environment, and easier to duplicate batch after batch. Plus, air roasted coffee just tastes better.


Theater of the Roast

Theater of the Roast

A great experience envelops the senses. Imagine a customer walking into your establishment and ‘feeling’ the coffee before it’s even tasted. Our roasters swirl coffee beans like currents in an eddy. This visual meditation is followed by a rich coffee smell as the beans begin to roast.

Roast or Go Home

Roast or Go Home

Cafesuccess.com lists 13 ways for today’s coffee shop to beat the big coffee franchise stores. High on their list are Consistency, Freshness, and Uniqueness. We couldn’t agree more!